Elle decor: Why “Quiet Luxury Brown” Is Poised to Be the Most Popular Color of 2024

April 17, 2024

By: Kristen Flanagan

Traditional British interiors have certainly played a part in the shade’s popularity on today’s mood boards. “British design has always forged a path in color, texture, warmth, and layers, and with those elements, there needs to be a grounding color, like brown,” observes interior designer Mandy Cheng, whose firm is in Los Angeles. “There’s been an evolution of how we work brown into contemporary interiors. We’ve seen an increased use of ‘brown furniture’ antiques, more millwork featuring natural wood tones, and even brown upholstery,” Cheng continues. Brown paint, it seems, is the logical next step.

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